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The Business Essentials Team

 

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Trudy Nyden - Founder and CEO, Trudy brings a wealth of experience in Sales, Marketing, and Business Management in both large corporations (with over 20 years at AT&T), and as a consultant with Fortune 50 companies and several start-ups.  Her business background, combined with technical expertise in networking and knowledge of contact center applications and requirements, position her as one of a handful of people in the world able to move a business requirement into the reality of a business solution. 

 

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Manish Hadaoo - With exceptional Engineering and Management background, Manish’s consulting experience spans all phases of the Software Development Life Cycle (SDLC). While focused on discovering and implementing effective and efficient technology solutions for a wide array of vertical markets such as Telecommunications, Insurance, and Power and Manufacturing, he has also contributed to business process architecture and outsourcing strategies.  Manish holds a Masters in Technology from the Indian Institute of Technology (IIT) and a Masters in Business Administration from the Indian Institute of Management (IIM) and is PMP certified.

 

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JD Woods - With over 20 years of business consulting, JD specializes in developing strategic measurement plans that help clients manage key relationships, whether they are with employees, customers, or both.  JD’s particular expertise is designing and implementing projects that link specific business goals such as talent retention, reducing employee turnover, and managing health care costs. He also brings extensive experience as a moderator for focus groups and in conducting high-level interviews with senior management.  JD has worked extensively with Fortune 100 companies such as UPS, Siemens, T-Mobile, Wachovia, CapitalOne, and Anheuser-Busch.

 

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David Steckel - Dave is a results focused technical marketing consultant who assists clients in generating new revenues and new markets for new/expanded product lines. Dave is recognized for Leadership and Global Results. 25 years of increasingly responsible Bell Labs positions in high technology product development and marketing, sales, IT/telecom operations management, and experience with global customers is now being brought to bear for Business Essentials clients. He launched four telecom product lines with sales exceeding $1 billion. As Project Director for General Norman Schwarzkopf during the Desert Shield and Desert Storm campaigns, Dave was directly responsible for installation of the front-line telecom system installed in Saudi Arabia and Kuwait. He has built terabyte level storage systems installed in multi-state, multi-country networks and data centers in the U.S., Europe, Russia, and the Middle East. Dave consults today with IBM, HP, Cisco, Fujitsu and other leaders in the Telecom/IT field to increase their sales.

 

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John (Jay) Walsh, Jr. With more than 22 years of business experience in large corporations and small entrepreneurial companies, Jay brings a variety of specialized talents to clients.   After 18 years in various roles at International Paper, Mr. Walsh began consulting six years ago, with initial efforts as a turn-around specialist for a plastics manufacturer.  He also successfully completed the sale of another company.  With a breadth of knowledge, he has developed and implemented accounting, and policy and procedure systems, and developed sales strategies and tactics for start-up software and consumer product organizations, as well as a pharmaceutical company.  A licensed Life and Health, Property and Casualty agent, Jay is an HR Management and Resource expert, and specializes in both Human Resource management and Sales and Marketing plan development.  Jay is a PHR designee, presented by the Society of Human Resource Management.

 

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George Lemmond - George is a consumer marketing professional who builds brands and solves problems.  His broad experience is brought to bear for companies that need creative, practical, and profitable results from their marketing efforts.  He specializes in writing succinct and persuasive communications.  His belief is that "Good writing is Good thinking applied with Craftsmanship."  George learned the basics of marketing at Proctor and Gamble, where he guided the branding of Crisco Oil and Duncan Hines Mixes, now leaders in their categories.  Later, he moved into the retail field as Director of Strategic Planning and consumer Affairs at Target Corporation.  He launched their consumer research function, supervised testing labs, launched private label programs, and guided the public relations effort.  View Mr. Lemmond's successes

 

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Tom Klingel - In his 30 year career, Tom has been involved in successful start-ups and turnarounds in the technology fields of gaming, education, and state government consulting. On his path to becoming a CEO in a public company, he  held executive positions in IT, Marketing, Sales, and Compliance. In 1999, Tom led a successful IPO for a company he was responsible for turning around from near bankruptcy into an industry leader. He understands the big picture of business and believes you must think outside the box to become an industry leader. His philosophy is “4 heads are better than 3, 3 heads are better than 2, etc”. Real teamwork is a requirement for success.  Communication between departments is a necessity and the goal of the company needs to be understood by all. He has been successful in implementing this philosophy and knows how to get the job done.

 

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Mike Nyden - President of Business Essentials and Associates with more than 25 years of Sales and Business Development experience provide clients with real-world methods for selling. Mike's approach is direct, focused, and typically aimed at transitioning the "farmer" into a "hunter", and the "hunter" into a "rainmaker". His goal with each client is to facilitate the development of the most effective approach and/or solution in order to build the client's ownership and long-term commitment. Responding to customer demand, Mike developed the structure for BE&A's Training and Adult Learning practice. He also manages various office responsibilities, including consultant placement and quality assurance.

 

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Tom Calvert - With 25 years of telecommunication systems planning and management experience, Tom is an acknowledged industry expert in the area of call centers, voice and data telecommunications, and in the application of their associated technologies. Tom has had responsibility for the conception, business case development, and project management of hundreds of multi-million dollar projects.   Before joining BE&A, Mr. Calvert utilized his legal background, creating the audits department for Bank of America, to assure conformance with regulatory requirements including Sarbanes-Oxley.

 

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John deCastro - John's experience includes more than 29 years in AT&T and Lucent Sales, Marketing, National Account Management, Business Process creation / design, and worldwide project management for Information Technology and Knowledge Management groups.  He has been  involved in Business Process Improvement, Knowledge Management, Project Management, Marketing, and Supply Chain management for the past fifteen years. 

 

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Business Essentials and Associates - Accelerating Your Success